Nike Gumball Pack

NikeGumballPack_270ReactHeroIllustration1_Web.jpg

Cinco partnered with Nike North America to create and launch a fun campaign for the Air Max React 270 and the Air Max Plus. Gumballs inspire both exclusive colorways, so we crafted the Gumball Pack to connect with consumers at multiple touchpoints. The campaign included digital and physical retail storytelling, seeding packaging as well as digital still and motion assets for multiple social and physical channels.

Role: Art Director; this project was done in collaboration with Cinco Design.

 
NikeGumballPack_2.jpg
NikeGumballPack_3.jpg
 

Team
Creative Direction: Kevin Wolahan
Graphic Art Direction: Kamilah Dove, Brian Foster, Mike Endreola
Retail Art Direction: Brian Jones
3D Animation: Not Real
Photographer: Scott Darling
Agency: Cinco Design
Client: Nike NA
Year: 2020