VSSL

VSSL_1.png

An outdoor utility tools brand, VSSL, needed creative direction to better communicate their brand in a fresh, new way. We created a simple campaign that focuses on efficiency while introducing a new tag to help consumers better understand VSSL and the multi-purpose tool. Our design approach helped VSSL highlight and hero outdoor essentials for various adventure and customization stories.

Role: Senior Brand Designer; this project was done in collaboration with Cinco Design.

VSSL_2.png
 
VSSL_3.png
 
VSSL_4.png
 
VSSL_5.png
VSSL_6.png